Grey Malaysia and UNHCR launch unique smartphone application to experience a Rohingya refugee’s journey
KUALA LUMPUR, 25 April 2017
(UNHCR) – Advertising agency Grey Malaysia in partnership with UNHCR, the UN
Refugee Agency, today launched “Finding Home” – a revolutionary smartphone
application that allows users to experience a refugee’s journey of survival
through an interactive experience.
application aims to increase awareness and empathy among the public on the
refugee issue, through the story of a Rohingya refugee child as she is forced
to flee her homeland. ”Finding Home” follows the life of a fictional 16
year-old Rohingya girl, Kathijah, and her struggle to survive as a refugee in
exile in a new and foreign country.
launched, the application effectively ‘takes over’ a user’s phone, and
recreates the OS of a smartphone belonging to Kathijah. Users will find
themselves immersed in the real time experience of being a refugee, through the
medium of text messages, video calls, and picture gallery.
are some 150,000 refugees in Malaysia. The majority of refugees are from
Myanmar, of whom 56,000 are ethnic Rohingya.
35,144 are children below the age of 18, and many experience the kind of story
being told through the Application.
refugee story is often a deeply personal one, and difficult for people to
understand. It is easy to forget that behind the statistics and the politics of
any refugee crisis, are individual human beings with real stories of pain and
fear, but also of hope and strength,” said Richard Towle, UNHCR Representative.
hope that this application will allow a viewer to walk a mile in a refugee’s
shoes in order to understand what they go through every day in order to find
Home” was constructed from a series of interviews with many refugee youths and
adults in Malaysia to provide as real an insight as possible into the everyday
challenges faced by refugees.
application was conceived and built by Grey Malaysia.
refugee crisis is everywhere, yet we are inevitably desensitized to it as it
has been going on so long,” said Graham Drew, ECD Grey Malaysia.
using the familiar functions your smartphone as a storytelling device, the
experience becomes uniquely personal and more impactful as a result.
Making a very important story accessible to a whole new audience.”
within the app are links directly to the UNHCR website where users can directly
donate, apply to volunteer and find out more about the refugee situation.
Home is available now free for download from the Google PlayStore and coming
very soon to the Apple App Store.
View the App: https://play.google.com/store/apps/details?id=org.unhcr.findinghome&hl=en
Back to top